How Marketing Expert Will Smith Keeps The PetSmart Brand Soaring
Marketing Trends
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The Growth of Co-Branding in Retail
Some of it was built in, but some of it was actually generated by the better product that we were able to get from our vendor partners. We've been able to stand up co-branded marketing activity with the likes of Hills and Purina and Wellness. And like, there are a bunch of brands, big national iconic brands, that chose to work with us to bring new products to the floor or new energy to some of those products. That's incredible. I have never in my retail career ever seen this kind of growth ever, right?
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