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Social Networks Are Really Canny at Changing Your Mind
When you encounter something in a social context, it hits on a completely different set of impulses. You become much likely to believe it. And when that social trigger gets hit, you are just many, many times likelier, not only to believe it and to take it on, but to join in yourself. The algerithm will promote it. You will get lots of likes, and your brain will internalize that reward and say, i have got to get more of that social approval. Because this is winning approval, it must be true. Which, again, is something that we know from some really fascinating studies, can, over a relatively small number of iterations, change not just