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Eric Johnson on The Elements of Choice
The One You Feed
Generic or Bran Name Drugs?
Doctors could prescribe two kinds of drugs. One are generics, which are typically cheaper, and the other bran name drugs. But about 90 % of doctors were prescribing the bran name drug. So that's sludge and dark patterns. Let's talk about what plausible path means excellent. I'm oly to consider some of those. And so what determines which ones i look at? A friend of mine who worked at conel vile hospital was a medical informatist. She designs the systems that doctors use to prescribe drugs in what's called the electronic health records. It turns out it's not only good for hospitals for people to do the generic, but for people who can't
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