Generic or Bran Name Drugs?

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Doctors could prescribe two kinds of drugs. One are generics, which are typically cheaper, and the other bran name drugs. But about 90 % of doctors were prescribing the bran name drug. So that's sludge and dark patterns. Let's talk about what plausible path means excellent. I'm oly to consider some of those. And so what determines which ones i look at? A friend of mine who worked at conel vile hospital was a medical informatist. She designs the systems that doctors use to prescribe drugs in what's called the electronic health records. It turns out it's not only good for hospitals for people to do the generic, but for people who can't

Eric Johnson is the Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between behavior decision research economics and the decisions made by consumers, managers, and their implications for public policy, markets, and marketing.

In this episode, Eric and Eric Johnson discuss his book, The Elements of Choice: Why the Way We Decide Matters

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Eric Johnson and I Discuss The Elements of Choice and…

His book, The Elements of Choice: Why the Way We Decide Matters
How are choices are influenced
Choice architecture is how choices are structured for people
How we often don’t realize we are affected by choice architecture
“Sludge” is bad nudging or dark patterns of choices
A plausible path is making a better choice easier to make
How the order of options can affect our decisions
The role of memory when it comes to making decisions
Screening and how it’s used in choice architecture
Default options and how they may affect decisions

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How to Change Anyone’s Mind with Jonah Berger

Mimetic Desires in Everyday Life with Luke Burgis

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