What's the Difference Between a Successful Product Launch and a Failure?

I'd love to know from you, what's the difference that you've observed from those that on to become huge successes and those that struggle and fail? And i know there's a mental mind set component, which i love just going to dive into. I'll link it for you guys below, but if you go to w w w dot project life master dot com slash launch, highly recommend your book. But he otesye, r giving them a reason to buy you, getting them off the fence as well. It's called product launchfor aand ive been to his house, and we hang out and and am, which is ridiculous.