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How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)
How the Fxck SEO Podcast
The Role of Topical Authority in SEO
topical authority is another ranking factor versus backlinking. If like everything else is equal, but one site has more topical authority, they're likely to do better. It's interesting to kind of look at what sort of niches this comes up a lot in. And so with a coffee specific query, it makes sense that Google might want to favor that site over a site that's writing about tons of other topics as well.
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