Randell Beckford "How to build a brand that won't get cancelled"
The New Abnormal
00:00
Clarity
Having a really clear and simple proposition, i can alway af work to your advantage. It makes your business much more effective if you can land clarity. Youf people get what you stand for than they know whether or not it's yes or no. So i think clarity is really important, especially a time like now. There are so many messages. Having a good example of that as a brin like a blooming wild. They're telling really beautiful stories about the joy that their products deliver. And even at the same time, they have a thoughtful marketing programme which helps people to opt out of more sense sensitive occasions.
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