24. Artificial Intelligence: What Is It? What Is It Not? (feat. Susan Farrell, Principal UX Researcher at mmhmm.app)
NN/g UX Podcast
Are You Using Metrics in UX?
The key is that you're not just measuring one thing but rather having a nuanced approach and maybe picking a couple different criteria. Not just revenue not just engagement but maybe other criteria like how pleased are people with the service or are we combining metrics with customer satisfaction or net promoter score. One of the things that people don't measure well enough I find is the people that didn't use the product, right, the people that looked at it and they went nope and they're out of here. We really need to know more about that. And then new products as I do, we tend to look more at those because new products fit into the gaps that existing solutions don’t fill.
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