What Do You Have Control Over?

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focus on what you can control became ellen's guiding principle as she led dupont through that crisis. The more you understand the ins and outs of your business, the more you can maintain control when a crisis hits. In an economic recovery, we should be stronger than ever. But the transition is really painful. Spotting these long term tail winds is exactly what you should be doing every day as a leader. And in a crisis, you have to double down on that. It will chart your path through the crisis and beyond.

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).

Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/

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