Nir Eyal: Changing Habits For Good
42courses Podcast
00:00
How Did You Become a Behavior Designer?
I think my fascination with behavioral design, what today we would call behavior design probably started even earlier than that. I was clinically obese at one point in my life in early adolescence. There's a lot of emotion evolved with behavior that we do obsessively despite its harms. All products and services are used for one reason: to modulate mood. That is fundamentally what all products do they modulate our mood specifically they they absolve discomfort because that's all human motivation is.
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