Mamaearth Founders REVEAL How They Built Multiple Brands & A Personal Care Empire | TBWS
The BarberShop with Shantanu
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Navigating the Challenges of Offline Retail
The chapter delves into the complexities and strategies of transitioning from online to offline retail, focusing on consumer behavior, product placement, and retailer preferences. It emphasizes the importance of understanding different retail environments, brand positioning, and the evolution of business strategies to succeed in offline markets. The conversation also highlights the necessity of adapting to various sales channels, focusing on key product offerings, and building versatile brand constructs for scalability.
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