Is This Going to Benefit Advertisers on Facebook and Instagram?

Social media is moving towards discovering content that's not from people you're following with all these reels that are coming up. Do you think this is going to benefit advertisers as people begin to watch entertaining content that is unfamiliar to them? Is it possible that they're not evengong ta realizeer seing an ad because they're just stuck in like a flo state when they're watched in some of these vidios? A couple with good content, of course, right?