IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

The Misconceptions In The Pharma Industry With John L. Lamattina

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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Is Lipitor a Me Too?

I wasn't aware of the rest of the history that you talk about from whether St. Clisser-Ann or the PCSK Nines or and the way that they then bargain those things through, right? So we'll take the surrogate marker, then we'll take a money back guarantee. But I think it's one of those things where your conclusion in that chapter that payers who make a break the product is not just enough to get an approval. That's also the session important consideration.

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