In the early days that, but you still want to get as specific as possible. So start with those things, and start to fill those into the picture. And what you'll find is, over through a process of action, taking the details, the specificity and the sensory elements will start to reveal themselves,. You'll start to be able to build around those. The second p is purpose, right? This is your reason why. It doesn't mean it's your life, purpose. But we want to do something where we are very clear about the reason that we're doing it.

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