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#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

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Is Your Community on Your Website a Good Thing?

It's just fundamentally flawed that like the only thing, the only way you're thinking about building audiences that has to be on this property that you own. I think also it creates this disconnect between audience and community which tend to be two different things as well. It drives me nuts when we go to, we instantly go to the variable that would be easiest for us to measure.

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