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The Un-Virtuous Cycle
When we're trying to do behavior change, it's reinforcing in ways that we don't necessarily anticipate because part of what it is is we begin to adjust. So when I had my active sweet tooth and I was eating sugar, if there was like a plate of cookies in the middle of a conference room, all I could see and think about was, oh my gosh, one cookie, two cookie, three cookies. But now it's like, I hardly even noticed them because I don't eat them. It's just, they just fade away. And so you can have a virtuous cycle or an, or an un-virtuous cycle depending on what’s going on.