How AI Is Changing the Way We Market Our Products

With the explosion of chat GBT and just AI in general, you're seeing a lot of companies adjust their way they describe themselves. How do you, for our audience that's listening to this, how should they be viewing that? It seems like some companies really are adding new capabilities that are AI capabilities; others are just throwing it in there so they're not left out in that discussion or they at least check the box to say, hey, I also do AI.