How Did You Collect Emales?

We use our existing customer base, which we acquired over time, and people signed up to our news letters. So the behavior that we noticed a primarily around covid is on line purchasing commerce saw a huge behavior shift. I think you had people in different age demographics that were learning to buy on line,. pick up in store, buy on line, have it delivered. And then i guess the types of content that through the emales really did well in terms of conversion.