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#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure
The Fort - An Entrepreneurship Podcast
The Best Ways to Market Online Today
There's only in my view, three ways to bring in revenue if you're a consumer products company and internet. Demand capture is I go looking for something; I type it into Google or Amazon. You can use the revenue you get from that low cost traffic to reinvest in capturing or creating more demand. But it's really just a game of balancing how much you're spending to capture demand and how much you get just for showing up every day.
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