Lucy von Sturmer 'Challenging the status quo to create positive impact'
The New Abnormal
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Are You a Brand That Can Create Change?
i'm no little but weary of companies, and especially fashion brands, that launch and claim to be only doing good. One percent for the planet is always youno a really good place to start with companies just literally contributing some of their money to change the whole be corperation movement. i think vevo barefoots a really interesting example of a shrew brand. And they have a very lofty mission to be in regenerative business,. But i think it's hard for any company, including patagonia, to prioritize purpose a hundred % over profit. It will always be in the ballance.
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