280: The Future of Customer Understanding by Data Marc
Explicit Measures Podcast
00:00
Barriers to Customer Understanding
This chapter explores the technological and business barriers that make customer understanding difficult in organizations. It discusses the challenges of tracking audience, opportunities, and accounts across different platforms, as well as measuring campaign effectiveness and tracking sales funnels. The chapter emphasizes the importance of getting a holistic view of customer data and integrating different systems and tools.
Transcript
Play full episode
