AdWords

The devil is in the details. You have to test your way and evaluate each individual landing page. And you can always turn your ads off and on and see what happens with the amount of traffic that your driving. The last question i have for you when down to brand keywords, this is, should we buy our brand terms somewhere that you're likely going to be the first result? Do you have an opinion on whether you should buy your brand terms through s e m, knowing that you have an o placementye, it's the battle, right?