The Importance of User Research

Have you built products and no matter what you worked on it didn’t matter, the business metrics didn’t improve nor did the user experience? You are not alone!

Fortunately, we have special guest Itamar Gilad– Former Product Manager at Google turned startup coach, author and speaker here to help change your product mindset from data-driven to evidence-guided. Like many of you, Itamar developed and launched products that did not impact business metrics. From this, he investigated what makes the difference between successful and unsuccessful projects and how companies can repeatedly generate success. 

What Itamar uncovers leads him to develop the “Product Idea Confidence Calculator”, a tool that can help your team switch mindsets and generate evidence for your product. Itamar is a true deep-thinker and this episode is sure to be thought-provoking for the entire team!

Episode Links

• Visit Itamar’s website: https://itamar.gilad.com

• Product Idea Confidence Calculator: https://itamargilad.com/resources/confidence-meter-calculator/ 

• The GIST Framework https://itamargilad.com/gist-framework-slides/ and GIST Board https://itamargilad.com/resources/gist-board-template/ 

The Pact 

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Key links

• The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/

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Learn more about Chris and Yaniv

• Work 1:1 with Chris: http://chrissaad.com/advisory/

• Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

• Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/