11. Taylor Swift's Billion Dollar Business
The Rest Is Money
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Taylor Swift's Swift Mania and Business Savvy
This chapter explores Taylor Swift's remarkable phenomenon of Swift mania and her strategic approach to managing her business. It discusses her battle with record labels, her re-recording of albums, and the impact on her relationship with fans. The chapter also examines her immense reach and value, comparing her success to that of the Beatles and Michael Jackson.
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