Introduction

Alex and Mimi Icons' business, Luxie Hare, was one of the first companies to use their YouTube channel as a platform to organically grow their brand. The company gained over 250,000 customers and 3 million YouTube subscribers before being acquired by the Beauty Industry Group in 2018. Alex is here to share how Luxie Hare's dedicated community was built, his process for exiting, how his team built, and his managing intelligent change.