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Are You Trying to Do a Taste Test Virtually?
A lot of when you're testing a physical product, let's say if you're doing a taste test, for example, that's best suited for in-person. You've obviously had to move to doing that remotely now. So I think it just becomes like the logistics and the planning and the attention to detail have just been way stepped up for all of this. However, there's a lot of great companies that are doing some innovative things.