Are Your Website Not Speaking the Lingo of Your Ideal Customers?

I’ve often said that sometimes we self-employed folks feel like rock stars, and other times…not quite so much! Let’s learn to harness the power of owning who we are, to create not only more authenticity, but more consistency in our emotions. Today’s conversation with guest Liz Brunner begins with the story of Liz’s unexpected career transformation from TV journalist to executive communications coach, and how she was able to translate her previous skill sets and experiences into a new career path. As Liz’s grandmother used to say, “no knowledge is every wasted.” From there, we discuss how recent generations are more accepting (and desirous) of a more varied career path than in the past — gone are the days of working for one company for your whole career! – and how self-awareness is a key part of this societal transition. Related to self-awareness is self-confidence. Liz talks about how to manage swings in self-confidence and shares confidence-maintaining tips and tools from her book. Finally, we discuss how finding and leveraging your voice – literally and figuratively! – can help you get your message heard.

Liz Brunner is the CEO and founder of Brunner Communications, a keynote speaker, podcast host, and best-selling author of Dare to Own You: Taking Your Authenticity and Dreams Into Your Next Chapter, and recommended on Forbes.  An Emmy award-winning journalist, Liz Brunner’s television career spanned 28 years and featured many memorable highlights. Along with co-anchoring the #1 rated 6pm newscast at ABC-TV, WCVB NewsCenter 5 in Boston, she conducted exclusive one-on-one interviews with prominent figures ranging from professional athletes to global political leaders including President Barack Obama as well as cultural icons such as Oprah Winfrey. In 2013, leveraging her media and communications experience and expertise, Liz founded Brunner Communications, and in February 2020, Liz launched her award-winning podcast, Live Your Best Life with Liz Brunner, where she shares stories of re-creation and reinvention.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Liz Brunner, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• LizBrunner.com/
• Special Offer! 20% Discount on “Dare Collection” Courses at BrunnerAcademy.com — use code SHAW20
• Passion & Purpose Worksheet  
• Dare To Own You by Liz Brunner
• Liz Brunner on Facebook (@OfficalLizBrunner)
• Liz Brunner on Instagram (@lizbrunner)
• Liz Brunner on Twitter (@lizbrunner)

• SelfEmployedNewsletter.com
• JeffreyShaw.com
• Books by Jeffrey Shaw
• Business Coaching for Entrepreneurs
• The Self-Employed Summit
• Watch my TEDx LincolnSquare video and please share!

• The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

• Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

• Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.