6min chapter

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The Rise and Fall of Uber | #Winning | 1

Business Movers

CHAPTER

Uber's Perception Problem

By two thousand 14 ober was a global phenomenon, but it ceo was a reviled figure. Many in the media were not shy about saying so. To them, travis came across like a spoiled party boy with too much power and not enough accountability. Travis felt he was being unfairly targeted by the media. He launched a campaign designed to rehabilitate his image as an entile tekbro. In every episode of iReporter we ask leading technology practitioners what advice they have for executives looking to advance artificial intelligence.

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