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#262-How to Leverage Youtube Paid Ads to Scale on Amazon
Wizards of Ecom
YouTube Ads - Unlisted Video Upload?
There's really no right or wrong here. We had a large automotive brand that spent millions on YouTube, all of their ads, they kept public because they're like, Hey, if we get some organic views from these ads too, great. Then I have several other advertisers are like, nah, we don't want our competitors to be able to go and swipe the ads or whatnot. And so in that case, you just make the ad unlisted. But there could be advantages if you do have one. Most people don't have a channel. What what sort of investment are you looking at? Or should somebody budget for if they're thinking about taking a stab at YouTube?
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