The Apple Watch: A Simulator of the Future

Apple did bad storytelling here. They showed us what they want it to be and they built like a hardware simulator of what it can be. But they still told everybody that this is what it was. The story was we have a vision of the future. And instead they're like, here is the future. Now you can have it. That's just wrong. We did it already. Like that's- No, you didn't. I just pushed the wrong button in my message."