Sleeping Barber - A Marketing Podcast cover image

SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett

Sleeping Barber - A Marketing Podcast

CHAPTER

Branding Is Not Necessary, but Insufficient Condition for for Marketing Success

Marketing is about taking things that exist and making new combinations of thoseo doing something that's pushing the envelope. If people don't know who's advertising it's going to have a very low likelihood of influencing what they do. There's data to support why we're putting back to school on right now. But there has to be a way of, like, how do you go above and beyond and create a campaign?

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