Coretta's Technology Strategy for Direct Consumers

Coretta is working with rights owners of some of the most precious sports rights in the world on their technology strategy. When you take direct to consumer, that's them producing a bit of video and then either releasing it for free or behind premium paywall. So if we take the example of a premiership football club, they've basically launched subscription based video services. For a month, you're an annual subscription. You get access to an exclusive collection of club related content. And this can be everything from, you know, behind the scenes interviews with players. It can be video of training sessions. The demand on social networks for video is practically infinite.