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Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast

Better Advertising with BTR Media

CHAPTER

Exploring Marketing Channels and Emerging Marketplaces

Exploring the impact and challenges of marketing channels in growing marketplaces like Walmart and Instacart, as well as distribution through established stores like Target and Walmart. The conversation delves into the potential and learning curve of advertising on new platforms such as DoorDash and Uber Eats, highlighting the evolving retail media landscape.

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