How I Built This with Guy Raz cover image

Stonyfield Yogurt: Gary Hirshberg (2017)

How I Built This with Guy Raz

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Building Stonyfield: Early Struggles and Community Support

This chapter explores the financial hardships and cash flow pressures faced while scaling Stonyfield Yogurt production. It highlights the importance of grassroots marketing and community support in overcoming initial challenges and securing a retailer for their product.

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