Decency in Marketing: Shifting from Profit to Values

As a business owner you’re constantly faced with the same conundrum: pursue what’s expedient, or pursue what’s meaningful.

Especially when it comes to marketing, the dilemma is ever present.

Marketing has typically been viewed as unethical, immoral, and exploitative.

But, I believe it's possible to bring your product or service to market ethically, morally, and congruently.

One person that has helped me to do that is Cath Reohorn of Kind Copy.

In this podcast, Cath & I discuss:

• Why doing what’s right is also what’s profitable
• Harnessing the creative act
• How to do your marketing without selling your soul
• Trusting yourself in the face of self-doubt
• And so much more

Now I bring you the wonderful, Cath Reohorn