What Will Bring Gen Z to Theaters?
The Town with Matthew Belloni
00:00
Gen Z: A Diverse Group
Gen Z are kids or people, age 11 to 26. The youngest of them are still in middle school. In the middle, you've got a bunch who can't go and see an R-rated film without their parents or guardian. They would go on the survey data out there. Now, flash forward 25 years, you have very sophisticated data on what Gen Z is into and what they are not into.
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