Introduction

Data products have emerged as the go-to solution for organizations that want to maximize the competitive value of their data. DJ Pottle, US Chief Data Scientist from 2015 to 2017, described a data product in 2012 as, a product that facilitates an end goal through the use of data. A data product is more than a product that uses data; it's a reusable data asset designed for a particular use and delivered according to agreed upon standards and schedules.