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662: ROE > ROI and Why Your “Cash Flow” Number is Deceiving w/Chris Lopez

BiggerPockets Real Estate Podcast

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Cash Flow - The Training Wheels That You Don't Always Grow Out Of

When you factoring cash flow, debt, pay down, ou know, appreciation, all that stuff, your return is double. There's a whole lot of stuff that agents have learned how to say, like one of my favorites: i'm the neighborhood expert. People forget that no buyers, a buyer ever cares where the listing agent lives or what they know about. They are never going to even know the name of the listing agent. But yet, listing agents can come along and say, i'm the expert in this neighborhood and i know more. Now look for an adviser with experience, that has done this, that has been passionate about helping people build wealth. Send them refurl

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