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The IOC Isn't the Tradition, Right?
I think it's also unfortunately might be some mixture of incompetence and just an old way of doing things. There's a lot of money to be made on television rights where you like live show the event. But what's not being leveraged is the huge amount of money that could be made on the replay. You watch like all the videos on YouTube. They're still getting plays hundreds of millions of views on stuff that happened 10 years ago, 15 years ago. That's really powerful and there's aAthletes can buy their own footage but they can't use it commercially. It'd be wonderful if athletes would be able to buy there.