Think of your idea like a seesaw. The worse the current process, the objectively worse your product can be and still perform phenomenally well. Your route to success is much more likely to involve a basic product that just happens to be much better than a very terrible alternative.
Simple products win. You probably already knew this, but creating a simple product is harder than it should be. The reason is that a simple product has nothing to do with the product itself. Today we'll talk about Customer Deltas - the most important piece of the puzzle for a simple product that you can build fast and is primed for growth.