This chapter explores the initial challenges faced by Lectric eBikes, including a failed first version of their bike. It discusses how they listened to customer feedback and made improvements, leading to the creation of a more successful model. The chapter also highlights the financial pressure they experienced and the need to launch their product on a preorder basis.
Can you name an EV maker with rock-solid profits and consistent self-funded growth that has never taken a dollar of VC investment? If you've never heard of Lectric eBikes you're probably struggling to answer that question, but with founder and CEO Levi Conlow joining this week's show for an illuminating discussion, that struggle is now over.