The BBC's Moving the Way Around

The BBC wanted to make a music product and have pages on their website that represented any music artist played out on the radio. They must have uncovered, almost have noticed that there's a lot of requests over the years of people writing in. Can you play that song again? You play it last Friday. And so they must have been also the fact that they saw that there was people were asking what was that song you played? So we flipped it round.