The Role of Content Strategy in the UX Community

There are really only a couple of content strategy programs in the world right now. There, I think there's one in, at the University of Washington. And then there's one that Northwestern has been offering,. It's more like content marketing light, which is always frustrating for content strategists. But yeah, but you know, I think it would still be kind of hard to put together like a formal program around content strategy because the discipline is still evolving.