Aristotle says discipline is a habit, not an identity. It's tractable to get 10% more disciplined than you were before and then 20% more so six months later. I think after Rogan's influence definitely into bow hunting, like everyone's bow hunting, right? So they're working out, Bowhunting communities are easy for people in suburban D.C. But what I'm observing from the run communities is that this entryway to greater discipline has gone away. You can't do it on your own.