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3min chapter
Paradox of Honesty
Minds Almost Meeting
Do You Know How to Make a Better Deal?
Innovation is about going to the customer and getting a better deal for them. But if they say no, you might think 'the customer is the ultimate person i should be making my pitch to' In an many contextsthey're going to pull apart. And even in intimate relationships, they pull apart. Do you think there's any context in which they don't?
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