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Omnichannel Supply Chain & Last Mile Delivery with Brittain Ladd

The CPG Guys

CHAPTER

Shift in Soda Brand Rankings and Retail Media Boost Partnership

The chapter highlights how Dr. Pepper has overtaken Pepsi to become the second largest soda brand in America, while Coke continues to hold the top position. It also discusses the partnership between Giant Eagle and Wegmans to utilize Ripple, a third-party data platform, to boost their retail media scale and compete more effectively with bigger retailers.

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