Do You Have a Loss Leader Event in Your Company?

In my business, because we use acquisition funnels, our email list is made up of customers. So we've already done the work of taking an offer at low price out into the market and running it to acquire customers at break even or better. It doesn't then make sense to do what's called loss leader marketing, which is what fire sales and Black Friday sales are all about. And if we're just doing the same thing again, we're unnecessarily stacking work effort, et cetera. The result we're looking for has more to do with now doing the next step.