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S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr

2X eCommerce Podcast

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The Future of Surveys and Quizzes

We see the biggest advantage that we could build for our customers is getting them to ask better questions at the right time. And i think our kind of holy grail is, like o mat enters a sight, and he has never filled out a quiz before. So we're going to capture this data for mat on a different surface. Maybe it's via samas after repurchases or so. That's how we're thinking about capturing this data programmatically long term.

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