Ep 140: Is saying ‘no’ the most powerful brand strategy? With Luke Hodgson
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Branding and Humor in Culture
This chapter explores the interplay between music, personal experiences, and branding strategies, particularly through the lens of The Horrors and Liquid Death. The speakers analyze the challenges brands face in different markets, emphasizing the need for culturally relevant marketing and the role of humor in brand messaging. They also touch on the provocative project 'Ethical Sweatshop' and discuss the complexities of parody and satire in shaping public perception of brands.
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