I was very impressed when De Beers Launch the right-hand ring because suddenly it was creating a new need state for everybody to fulfill and While I think it's kind of bullshit to create that need state when you don't need another ring It's really conspicuous consumption. You know what you could make the case that a Diamond is an invented demand Just like tulips in the 1600s and now I would make the case just like crypto today. There's no fundamental use for those things except if you believe in the greater full theory which is there's somebody dumber than me who's gonna pay more for Bitcoin than what I'm paying right now.