Building Company Culture and Leadership Training

The chapter explores the speaker's insights on receiving advice from Jack Welch on building company culture and effectively communicating the vision. It discusses the development and scaling of a leadership training program called Taking People With You, emphasizing the importance of focusing on people within the organization. The chapter highlights the significance of mindset, a marketing approach to leadership, and the transformative power of transitioning from 'I' to 'we' in fostering commitment.